Independent Business Alliance
Interactive Workshop Series
Topic: Harnessing the Power of Your Message
Messaging Completes Your Brand
- Learn why your message is the untapped secret to your business growth
- Develop more confident conversation to create better connections with prospects
- Articulate your message to reflecct impact & outcome - not features & function
Who Should Attend?
Anyone whose messaging needs to speak to the shifting needs and expectaions of their client or donor base.
- Learn the key points of any compelling message
- Articulate the value of your product or service
- Tailor your message to the clients you want to attract & the problems that need solving
What you will walk away with:
- A value proposition that's easy to tell in any context (networking, sales meetings, social gatherings)
- Greater insight into the value that you & your product/service really deliver
- Confidence that you've created a story that's memorable & meaningful
Join us for this interactive breakfast workshop and learn from Bill Walton, President of Bill Walton Sales Training. Bill is an authority on client aquisition and a frequent guest on CNN. Bill is also an Amazon best-selling author with over twenty-five years of experience helping clients "un-blur" the lines of differentiation among their fiercest competitors.