The Princeton Region News


Date ArticleType
2/22/2017 Member News
Gretalia Hospitality Group's John Procaccini Plans to Open 4 New Restaurants in 2017

Entrepreneur of Year Continues Expansion

Gretalia’s John Procaccini Plans to Open 4 Restaurants in 2017


PRINCETON, N.J.—Feb. 22, 2017Gretalia Hospitality Group plans to open four restaurants, including three locations in New Jersey, by the third quarter of this year, the company announced today.


Gretalia partner John Procaccini, who was recently named Entrepreneur of the Year by the Princeton Regional Chamber of Commerce, revealed his company’s schedule of openings in 2017:


  • Osteria Procaccini, Orlando, Florida (March)
  • Pj’s Pancake House & Bakery, Kingston (April)
  • Pj’s Pancake House & Tavern, Ewing (May)
  • Pj’s Pancake House, Robbinsville (August)


“It’s a labor of love to realize the potential of the opportunities in the Princeton region and beyond,” said Procaccini, who has captured his restaurants’ dining experience in a hashtag, #GetForky. “When you visit our restaurants, you can expect natural, organic ingredients, a relaxed environment and quality time with our staff, who will treat you like family.”


In 2010, Procaccini became a pioneer in the growing, all-natural movement when he decided to grow all the ingredients for his venues at the family’s Tuchman Farm in Kingston. “We feel food should be eaten from farm to table, which is the way it’s done in Italy every day,” said Procaccini, whose family hails from Molise in south central Italy. “Eating organic food is the fabric of our American Italian lifestyle.”


The family-owned and locally operated business began with the launch of Osteria Procaccini, a pizzeria in Kingston.  Then, the partners, which include John’s brother, Tino, and Zissis Pappas, took over Pj’s Pancake House and opened Osteria Procaccini in Pennington by 2012.


Once Gretalia Hospitality Group was officially formed, the group opened a Princeton venue, Trattoria Procaccini, which recently received rave reviews by The reviewer wrote, “At this point in their restaurant careers, the Gretalia partners are experts on what the public likes and wants. Returning to their culinary roots with Trattoria Procaccini is a perfect example of that.”


A part of Gretalia is Dolceria, a pastry shop in downtown Princeton that introduced Momento coffee to the U.S. in 2014, Osteria Proccacci in Crosswicks and Pj’s Pancake House in West Windsor. The company recently transformed takeout restaurant Porta Via—located in Princeton— into a catering company that offers all of Gretalia’s dishes for banquet orders.


In November, the Princeton Regional Chamber of Commerce awarded John Procaccini as the Entrepreneur of the Year. The father of two was honored at the chamber’s 56th annual awards dinner. His children, Gianluca and Gabriella, and his wife, Gianna, were there to celebrate the honor along with his parents and business partner Zissis Pappas.


As Gretalia Hospitality Group continues to grow with new business expansions in 2017, last year’s honor by the Princeton business community still resonates. “At the end of the day what it really means, to me specifically, is that I feel like a small business man finally gets recognized in this community,” Procaccini said. “In our world, so often big business overshadows a lot of hard working small business owners. Today, with the support of the loyal patrons, friends and family and the Princeton community, the tide is turning.”


A lifelong philanthropist, Procaccini plans to announce this spring Gretalia’s corporate giving campaign to support the nonprofit sector across New Jersey.



Gretalia Hospitality Group believes a delicious dining #GetForky experience includes wholesome, organic ingredients, a relaxing, casual environment and a good time with family and friends. The company grows its own fresh ingredients at its two Mercer County farms and treats every customer as kin. #GetForky restaurants include Trattoria Procaccini (Princeton), Osteria Procacinni (Kingston & Pennington & Crosswicks), Dolceria (Princeton), Pj’s Pancake House (West Windsor & Princeton), as well as full-service catering Porta Via (Princeton). To learn more, visit